Rachel Negahban
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Design for thoughtful brands.

Philosophy  |  What to Expect  |  Offerings  |  Process  |  How to Book  |  Testimonials



I believe we all have something meaningful to contribute.

I believe we should all be confident sharing it. I help small businesses clarify their voice and make their vision a reality. I specialize in design for thoughtful brands. It’s my goal to nurture your brand and make it uniquely yours with some focused thinking, intentional design and the resources to sustain your brand even after the project is complete. A thoughtful brand builds credibility, purpose and loyalty with the audience you want to attract in an increasingly competitive marketplace.


“Quality over quantity. Customer over masses. Confidence over trend.”



What to expect

An Evergreen Investment

I want to give you a timeless and strategic brand solution that resonates with your clients long term. And ultimately, you’ll have confidence in your brand, attract the clients you want and have the ability to charge more for your services.

Thoughtful Brand Strategy

I’ll help you clarify your why and discover or refine your unique brand purpose, voice and perspective which informs your brand identity.

Bespoke Offerings

I will create a brand identity that is uniquely yours with offerings that are customized for your needs. There are no one-size-fits-all solutions.

Brand Resources to Guide

I want you to have the resources you need to help maintain your brand long term. I provide you with files, guidelines and tutorials so you don’t have to hire a creative to make a small tweak down the road.

Peace of Mind

You should have a dedicated and experienced brand designer that will deliver your branding project on-time and on-budget.

Clarity & Communication

I take on a limited number of projects so I can dedicate undivided attention to each client. From the beginning of a project you will receive a project schedule, materials and guidance you need to maintain the timeline to result in the best solutions for your brand. We will meet regularly over video or locally in person as outlined in the schedule to keep the project on track.


Brand Design Package

Timeline | starting at 4 weeks

This is for you if:

You want to invest your time and care into crafting a tailored and cohesive brand strategy that will attract the clients you want.

What’s included:

1 | Strategy – includes Brand Workbook as well as carefully curated mood boards.

2 | Complete brand identity – includes a brand toolkit consisting of logo, typeface recommendations, color selection, custom graphics and digital files with brand guidelines.

3 | Digital or Print Collateral tailored to your needs – includes custom design and delivery of final working files and press-ready PDFs with printing specifications.

4 | Instruction – includes a 30–60 minute consultation on how to manage your brand.

Brand Coaching

Duration | 1 hour

This is for you if:

If you are feeling stuck with where to go in your brand and want some guidance before you make a bigger investment.

What’s included:

1 | Strategy – Gain the confidence to keep moving forward with your brand with access to the Brand Workbook and and hour-long phone call to discuss and brainstorm.


1 | Client Preparation

contract, deposit, BRAND Workbook | BEFORE PROJECT BEGINS

Before the project begins, a signed contract and 50% deposit is required to book your spot in my calendar. I will also guide your through your Brand Workbook – a series of comprehensive questionnaires for your brand and client experience. One week before the design process begins, I will need your completed Brand Workbook, content, copy and photographs. Need help finding someone to write about or photograph your work? Let me know, I’d love to recommend someone to help. Worried about completing your Brand Workbook before the week your project begins? No worries – we will work with you on booking a date that allows you enough time to comfortably finish.

2 | Research

MOOD BOARD & strategy refinement

I will develop a more cohesive mood board using the images you've collected in your Brand Workbook that visually represent the feeling you want your brand to convey. We will also refine any Brand Workbook content that will help aid the design strategy such as the mission statement and design goals. I will send it to you for approval to make sure we are on the same page before I begin designing your brand.  |  1 revision

3 | Design  

Part 1 | Logo and Brand Guidelines

Once the mood board is finalized, I create several sketched concepts for the logo and narrow in on the best single and unique logo solution, as well as alternate logos, color palette, signature patterns, type combinations, graphics or other design elements to complete your brand. I’ll compile all of those elements into brand guidelines for your future reference so you can keep your brand consistent when the project is complete.  |  1 revision


The brand guidelines inform the look of your collateral pieces. I design the collateral items of your choice (print and digital) and provide you with the necessary files for printing or finishing. Together we will determine what pieces you will need for your brand.  |  1 revision

4 | Instruction & File Handoff

END OF project timeframe

When your brand is complete, we can meet for about 30 minutes to go over how to manage your brand. The remainder of your project fee is billed and then all files are handed off to you!

Here’s what past clients are saying – 


Manda Cantu

Fatberry Photography

“Working with Rachel Negahban was one of the best choices I’ve made. I trusted her to create design elements that would best represent my business and personality and I could not be more pleased with the outcome. If you are looking for brand design, I highly recommend working with Rachel.”

Hillary Bott Sorrentino

Illustrator & Surface Designer

“Rachel excelled at the creative technical aspects of brand design. She is an excellent communicator and was always thorough with questions or comments along the way. The idea she brought to the table for my site blew me away and I couldn’t be happier with the result.”

Michelle Castor

Agua y Sangre Healing

“I would say RUN, not walk to get Rachel booked! She is an absolute dream to work with and you will be so excited to have such creative and professional and TALENTED help manifesting your vision into reality. You deserve it!”

How to Book

In order to be fully dedicated to each client, I work with a very limited number of clients at a time in designated intervals. As a client, you get my undivided attention during that time and I get dedicated time to do my best work.

1  |  Look

First, read through my services above and take a look at some of my most recent projects.

2  |  Inquire

If you like what you see, simply inquire by sending me an email. I look forward to hearing from you!

3  |  Meet

We'll chat in person, over the phone or video conference to get to know each other better and discuss your project in detail. I can answer any additional questions you might have.

4  |  Reserve

Reserve your spot in my calendar with a signed contract and a 50% deposit. I'll send your Brand Workbook to complete before your project begins. Email me about my next available date.