Project included:

_ Brand design
_ Landing page design
_ Print management

Brand touchpoints:

_ Logotype
_ Business cards
_ Notecards
_ Retail bags
_ Tote bag
_ Beach towel
_ Splash page
_ Jewelry box
_ Jewelry tags
_ Hang tags

Handmade Jewelry. Curated Goods.

Ann began Salt Water Swim on Etsy creating handmade jewelry with a beach chic vibe. Her sales had grown, and she was ready to take her brand to the next level. With aspirations to open her first brick and mortar in Honolulu, she has plans to carry her handmade jewelry line there as well as edgy succulent creations, minimalist beach wear and curated goods. Inspired by the world’s natural beauty, Salt Water Swim aims to inspire curiosity and effortless living for its clientele.

Ann’s vision inspired me to take great care with her brand. She needed a timelessly simple logotype and color palette that would never grow old. Custom hand drawn patterns, painted textures and collaged beach images all added a sophisticated edge to her brand. No detail was overlooked – from an exaggerated ribbon handle on the retail bag to the custom letterforms in her logotype. Much like her goods, there is a careful balance of simplicity and edge throughout her brand giving it not only a timeless appeal, but a creative curiosity that can evolve with her brand.

 
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