Snapple Value Can Concept

Made from the Best Stuff on Earth

Tasked with “going wider” than the existing brand language, the “Snapple-tude” is amped up in this new line of unconventional Snapple punches and blended teas packaged in oversized value cans for convenience stores. Elements like the tagline, “Made from the Best Stuff on Earth” and Snapple’s “Real Facts” under a lid were reimagined as a bold Snapple world ready for adventure.

Work done while employed at BrandCory. Illustrated by Harry Campbell.

Project Included:

_ Concept development
_ Art direction
_ Final packaging comps for consumer testing
_ Production of a different concept produced